The Strategic Planning Workbook

The Strategic Planning Workbook

The Strategic Planning Workbook is a practical, eclectic, pragmatic guide to creating a strategic plan. It defines strategic planning as gaining insights about where a company is now, gathering the information that identifies whereÂ that companyÂ should be in the future and generating the decisions that will bridge that gap.Â This book provides the concepts needed to do the thinking, the tools to gather the necessary information, the techniques to make a decision and the frameworks to translate conclusions into action plans. Exercises, data gathering, analysis, two workshops and an implementation plan are all provided to create a map to the best future possible.

This fully revised third edition includes three new chapters, covering: how to analyze organizational circumstances and match a strategy to them; how to build in measures to track business and strategic success; and how to revise an existing plan, whetherÂ to take corrective action or to build upon its positive results.
Country USA
Brand Kogan Page
Manufacturer Kogan Page
Binding Paperback
ItemPartNumber 9780749465001
ReleaseDate 2012-05-29
UnitCount 1
Format Illustrated
EANs 9780749465001

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