The Strategy and Tactics of Pricing: A Guide to Profitable

The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
- Used Book in Good Condition
Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies.Â Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics.Â For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.
Country USA
Brand Routledge
Manufacturer Routledge
Binding Paperback
ItemPartNumber localization_013026248X
UnitCount 1
Format Unabridged
EANs 9780130262486
ReleaseDate 0000-00-00

The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making