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Ten Principles Behind Great Customer Experiences, The (Financial Times Series)

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Ten Principles Behind Great Customer Experiences, The (Financial Times Series)

Overall WINNERÂ - CMI Management Book of the Year 2014

WINNER - Innovation & Entrpreneurship Category at the CMI Awards 2014

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Create a great customer experience whoever you are.

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Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever.

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This book covers ten principles you can use to make real worldÂ improvements to your customersâ€™ experiences, whatever your businessÂ does and whoever you are.

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For managers, leaders and those starting a new business, the book shows that making improvements customers will appreciate doesnâ€™t need to be complicated or cost a fortune.

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Country USA
Brand FT Publishing
Manufacturer FT Publishing International
Binding Paperback
ItemPartNumber 9780273775089
UnitCount 1
EANs 9780273775089
ReleaseDate 0000-00-00

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