The Total Package: The Secret History and Hidden Meanings of

The Total Package: The Secret History and Hidden Meanings of Boxes, Bottles, Cans, and Other Persuasive Containers

Today's manufacturers have to create instant desire for their product, and this book shows how they play with people's minds in an attempt to sell you another bar of soap or a box of cereal.
Country USA
Brand Back Bay Books
Manufacturer Back Bay Books
Binding Paperback
ItemPartNumber Section: 8, Colour/16 B&W
Color Multicolor
ReleaseDate 1997-08-25
UnitCount 1
EANs 9780316365468

The Total Package: The Secret History and Hidden Meanings of Boxes, Bottles, Cans, and Other Persuasive Containers