A young Navajo man encounters the lucrative Indian jewelry business.
A traditional Navajo, Zia Yazzie suddenly finds himself working in his Anglo father’s entrepreneurial world during the 1970s Indian jewelry boom in Gallup, New Mexico.
With the exception of his Navajo family, Zia has been a secret for 21. He grudgingly accepts the situation, but nobody is to know he is the son of Ben Monroe, super-successful Indian arts and crafts dealer.
A senior at the University of New Mexico, Zia’s hopes of graduating in the spring seem to evaporate. Because he is an excellent student, UNM offers him an independent study to complete his degree, but only if he can propose a strong and valid topic. Juggling long hours at the Monroe Trading Company, while learning all facets of the business, Zia discovers a unique entrepreneurial concept.
At the store, Ben teaches Zia how to buy from artisans who bring their creations to the store, He takes him to the homes of highly-skilled silversmiths to purchase their collectible works. Business continues to flourish, and Ben has even greater plans for Monroe Trading Company.
On campus, Zia meets a lovely girl and romance blossoms—but secrets and lies find the relationship riddled with taboo, and he has to seek out the healing of a Medicine Man.
The truth about Zia is revealed and more twists and turns change many lives.