In a 21st century that is ever more globalized, complex, inter-connected, and brutally competitive, cities and regions must go beyond conventional wisdom solutions to find sustainable success demographically, economically, environmentally, and fiscally. They need an edge in the marketplace. This collection of 30 provocative essays examines, and often challenges conventional wisdom thinking on, a host of critical urban policy areas ranging from brain drain to buying local to green industry to global urban soft power to innovation. They have been carefully curated from the first seven years of the Urbanophile, an acclaimed and opinion leading web site on cities, along with original material. This collection will help you chart a unique and authentic path to future success for the place you live.