Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)
Ron Adner draws on over a decade of research and field testing to reveal the hidden structure of success, from Michelin€s failed run-flat tires to Apple€s path to market dominance. The Wide Lens offers a powerful new set of frameworks and tools that will multiply your odds of innovation success.
Country | USA |
Brand | Portfolio |
Manufacturer | Portfolio |
Binding | Paperback |
ItemPartNumber | black & white line drawings, figures |
Color | Multicolor |
ReleaseDate | 2013-06-25 |
UnitCount | 1 |
EANs | 9781591846291 |