PURE PROFESSIONAL HAIR CARE AND STYLING PRODUCTS are formulated with our efficacious proprietary ELEMENTAL BOTANICAL COMPLEX, engineered to treat and repair the problems of hair that is frizzy, flat or damaged, restoring healthy life and beauty. These ELEMENTAL BOTANICAL COMPLEXES penetrate the strand to transform hair from within- deeply replenishing pores, restoring moisture, thickening, strengthening and rebuilding fragile, flat and frizzy strands.