Think Like a UX Researcher: How to Observe Users, Influence

Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy

Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You'll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user's experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft.

Key Features
A dive-in-anywhere book that offers practical advice and topical examples.

Thought triggers, exercises and scenarios to test your knowledge of UX research.

War stories from seasoned researchers to show you how UX research methods can be tailored to your own organization.
Country USA
Brand CRC Press
Manufacturer CRC Press
Binding Paperback
ItemPartNumber 27 Halftones, black and white; 2 Tables,
ReleaseDate 2019-01-26
UnitCount 1
EANs 9781138365292

Country	USA
Brand	CRC Press
Manufacturer	CRC Press
Binding	Paperback
ItemPartNumber	27 Halftones, black and white; 2 Tables,
ReleaseDate	2019-01-26
UnitCount	1
EANs	9781138365292

Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy