This No 1 Amazon Best Seller Career Guide is now required reading for over 8000 students at The College of Business Administration at the University of Central Florida for their credited Professional Development classes. (UCF is the 2nd largest university in the USA)
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It shows you how to decide what jobs you will enjoy and how to target those jobs with employers you will like. It then shows you how to build your competitive advantage to meet their specific needs.  It covers how to make your relevance stand out on a resume and in an interview to help you land a job offer. Last but not least it also makes sure you know how to exceed expectations and succeed in the job from the day you join.
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The challenge - Many college students, recent graduates and even people in their late twenties and early thirties do not know what they really want to do.Â
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If you are not excited about pursuing a specific type of job and career it is very difficult to develop yourself into a job winning candidate. You can't hit a target if you don't have a target. You won't have the motivation to make enough effort to prepare and compete well in a selection process to get the job or succeed in it. Your degree by itself will not be enough.
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Over 80% of students graduate with no job lined up and 49% will take longer than 2 years to land a career job.  Over 20% lose their first job or quit in less than 6 months. Over 70% of all employees languish for long periods feeling unengaged or disengaged, under perform as a result, and are unlikely to get promoted.
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This is why employers specifically look for your drive and the actions you took to develop yourself to meet their needs. If you have not built your relevance prior to joining, they are unlikely to believe that you will do so after joining. The statistics speak for themselves.
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This guide shows you how to get the information you need so you can decide what you want to do, where, and how to get selected. It will teach you the interpersonal skills to communicate your value so that you stand out from the crowd and trigger a "This Is Who We Want!" reaction.
Most books stop at getting the job. However the above statistics show that succeeding in the job is just as hard as landing it.Â
