Tom's of Maine Simply White Toothpaste Gel, Whitening Toothpaste, Natural Toothpaste, Sweet Mint Gel, 4.7 Ounce, 6-Pack

All of us at Tom's of Maine share a passion for quality and natural goodness that stretches back over 40 years. Our personal care products are made only of ingredients derived from nature. That means no artificial colors, flavors, fragrances, preservatives, animal ingredients or animal testing. You deserve the peace of mind that comes with knowing that the products you choose work and are made by a company that shares your values.

At Tom's we believe that natural is as much about what's in a toothpaste as what's not. Simply White uses naturally sourced silicas for clinically proven whitening without bleaching chemicals, so you can bring back the natural beauty of your smile. Simply White is also the only natural whitening toothpaste to earn the ADA Seal!

We’re proud of our ingredients and want you to know about each one, including its purpose and source. The image above shows you the I.P.S. for Simply White toothpaste.

We first pioneered our idea of natural, sustainable and responsible personal care products back in 1970. From toothpaste and mouthwash to deodorant and bar soaps, our love of nature inspires every product we create. Tom’s of Maine has sponsored hundreds of nonprofit efforts by giving back 10% of our profits. Our employees’ ideas for improving sustainable standards are critical to the responsible way we do business. And our partnerships with customers, suppliers and community groups allow us to do even more to make a difference for people and the planet.