What it is:A super-shine lip gloss collection with a natural plumping and cooling action.What it does:Get a pain-free plump pout with this Glamour Gloss collection! The innovative formula provides the plumping results of Lip Injection with a sensual cooling sensation. The twelve richly pigmented shades offer a chic range of choices for today's glam girl. The natural-plumping system utilizes rice lipids and dehydrated marine spheres that work directly with the body's hydration system to collect moisture and plump lips. A combination of Omega 3, 6, and 9, Natural Vitamin E, Jojoba and Avocado oils hydrate and moisturize lips for a youthful appearance.What else you need to know:The custom-tapered tip is designed to follow the natural lip shape and the high-quality Taklon bristles resist fraying and dispense the optimal amount of gloss.