Sparkle up: We've added luster for a spot of whimsy because a fairy's gotta sparkle, right?
Colored naturally: We use powdered beets to give Tooth Fairy its pink hue.
Ethical packaging: Tooth Fairy's packaging is easy to recycle, just like all our other tooth paste products.
Sweet strawberry fairy dust Tooth Fairy is the sweetest tooth powder around, but that doesn't make it any less effective at getting your smile bright and shiny. Flavored with strawberry and lemon and sweetened with tooth-friendly xylitol and stevia, this gentle powder is easy to use. Just dip your dampened toothbrush into our cleansing kaolin clay-based powder, then get brushing to work up a sweet strawberry foam. Yum!