Total Victory: Sunzi's Art of Business

Total Victory: Sunzi's Art of Business

For the last 2,500 years Sunzi's classic The Art of War has been a cornerstone of military thought. In the last 50 years people have come to realise that the principles of strategy and intelligence that have been used to win battles can also be applied to business, public relations and eveyday life. This new book Total Victory - Sunzi's Art of Business depicts 100 battles in businesses and demonstrates how entrepreneurs and business people have employed the principles of Sunzi s Art of War to stay ahead of the competition. There are case-studies of entrepreneurs like Andrew Carnegie, John D. Rockefeller, Li Ka-Shing and Tan Kah Kee and famous Asian and western corporations like Nissan, Honda, Nokia, Hewlett-Packard Computers, Philips Electronics, Casio. Each of these studies demonstrates the truth of maxims from The Art of War and how they can be applied to business. To succeed in business, an entrepreneur must know oneself , which means understanding his company and the situation surrounding him, and know others , which refers to knowing market changes, consumers psychology and his competitors. By using a simple and vivid art form to illustrate the application of Sunzi s Art of War in the business world, Wang Xuanming has made the military principles practical for all business and corporate players.
Country USA
Manufacturer Asiapac Books
Binding Paperback
EANs 9789812294043
ReleaseDate 0000-00-00