Trademark Valuation: A Tool for Brand Management

The Second Edition of Trademark Valuation is afresh presentation of basic valuation principles, together withimportant recent changes in worldwide financial reportingregulations and an update on the current worldwide legal conditionsand litigation situation as they relate to trademarks.

A new section discussing issues surrounding valuation ofcounterfeits and the economic effects of trademark counterfeitingis included in this informative Second Edition.

• Considers methods to determine the real value of your trademarkand exploit its full potential
• Offers dozens of case studies that illustrate how to applyvaluation methods and strategies to real-world situations
• Communicates complex legal and financial concepts, terms,principles, and practices in plain English
• Discusses GATT, NAFTA, emerging markets, and otherinternational trademark considerations