Transnational Management: Text, Cases & Readings in

Transnational Management: Text, Cases & Readings in Cross-Border Management

Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.
Country USA
Brand McGraw-Hill Education
Manufacturer McGraw-Hill Education
Binding Hardcover
UnitCount 1
EANs 9780078029394
ReleaseDate 0000-00-00

Transnational Management: Text, Cases & Readings in Cross-Border Management