Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
"You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me. I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs-as much as any one person can. In today's culture...
"Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I'm going to explain exactly how the media really works. What you choose to do with this information is up to you."
Country | USA |
Author | Ryan Holiday |
Binding | Audible Audio Edition |
Format | Unabridged |
IsAdultProduct | |
Label | Gildan Media, LLC |
Manufacturer | Gildan Media, LLC |
PublicationDate | 2012-07-19 |
Publisher | Gildan Media, LLC |
Studio | Gildan Media, LLC |
ReleaseDate | 0000-00-00 |