Twenty Ads That Shook the World: The Century's Most

Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All

James Twitchell takes an in-depth look at the ads and ad campaignsâ€”and their creatorsâ€”that have most influenced our culture and marketplace in the twentieth century. P. T. Barnumâ€™s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nikeâ€™s â€œJust Do It,â€ Clairolâ€™s â€œDoes She or Doesnâ€™t She?,â€ Leo Burnettâ€™s invention of the Marlboro Man, Revlonâ€™s Charlie Girl, Cokeâ€™s re-creation of Santa Claus, Absolut and the art worldâ€”these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.
Country USA
Brand CROWN
Manufacturer Crown
Binding Paperback
ItemPartNumber Illustrated
Color White
ReleaseDate 2001-12-26
UnitCount 1
EANs 9780609807231

Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All