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Ultimate Guide to Pay-Per-Click Advertising (Ultimate Series)

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Ultimate Guide to Pay-Per-Click Advertising (Ultimate Series)

Millions compete for exposure on Google and Bing but 99% of them fail to get results.

As the founder of leading digital intelligence firm AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal whatâ€™s going wrong and provide solutions to fix it.

Using proven strategies from todayâ€™s search advertising elite, discover how to drive significantly more traffic to your site, dramatically increase click-through rates, steal impressions from competitors, boost your conversions, and increase your sales by unbelievable amounts.

Since the previous edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones rather than desktop computers. Second, Google is no longer the only game in town. Bing now accounts for 30 percent of all U.S. searches. Finally, "search extensions" have become a powerful new technique you can use to collect phone numbers and email addresses with your ads, limit your ads to certain times of day, deliver coupons to nearby customers, and even provide handy "call me" buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more.

Country	USA
Brand	Entrepreneur Press
Manufacturer	Entrepreneur Press
Binding	Paperback
ItemPartNumber	black & white illustrations, figures
UnitCount	1
Format	Illustrated
UPCs	884579975934
EANs	9781599185347
ReleaseDate	0000-00-00

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