From the best natural ingredients to the unsurpassed taste, Umpqua oats is truly the nutritious, delicious and fast breakfast choice. The products we use make Umpqua oats different. Whole rolled oats we use only whole thick rolled oats for an "old fashioned" taste. Rolled oats contain thiamin, iron and fiber. Fiber is helpful in reducing cholesterol levels in the bloodstream. Whole oats are also the only source of antioxidant compounds known as avenanthramides. Sucanat sugar another quality ingredient we add to our oatmeal is sucanat sugar. Sucanat is whole cane sugar that is simply made by crushing freshly cut sugar cane, extracting the juice and heating it in a large vat. Once the sugar is reduced to a rich dark syrup it is hand paddled to cool creating the porous granules called sucanat. Sucanat adds that caramel flavor to our oatmeal.