☰

Business & Money

Marketing & Sales

Uncopyable: How To Create An Unfair Advantage Over Your Competition

R 1,111

or 4 x payments of R277.75 with Payflex

Payflex

Availability: Currently in Stock

Delivery: 10-20 working days

Uncopyable: How To Create An Unfair Advantage Over Your Competition

What separates average businesses from extraordinarily successful ones?
Better product? Nope. Your competitor will rapidly reverse-engineer your "secret
sauce" and get their "better-than-you" version on the market faster
than you can say "Usain Bolt."

Better customer service? Guess what? All of your competitors say they provide the
best customer service. It's a wishy washy phrase . . . a vague generality with no meaningful specific.

Better pricing? You're kidding, right? The company that lives on price dies on price.

More harsh reality: Almost all industries today struggle with the
increasing commoditization of their products and services, putting
considerable pressure on prices and margins, leading to fiercer
competition.

The Solution?

You must create an Uncopyable Attachment with your customers.Â
They must see you as not only delivering a superior product but
also as a high-value relationship they simply cannot get anywhere else.
In Uncopyable, Steve Miller compellingly argues that new
advantage isn't found by going "outside the box"â€•you must actually build
your own box. UncopyableÂ will guide you to achieving an unfair
and enduring competitive advantage.
Country USA
Brand Advantage Media Group
Manufacturer Advantage Media Group
Binding Hardcover
UnitCount 1
EANs 9781599327877
ReleaseDate 0000-00-00

You might also like...

Magnetic Marketing: How To Attract A Flood Of New Customers That Pay, Stay, and Refer

Magnetic Marketing: How To Attract A Flood Of New Customers That Pay, Stay, and Refer

No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses

No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses

Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing

Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing

This Is Marketing: You Can't Be Seen Until You Learn to See

This Is Marketing: You Can't Be Seen Until You Learn to See

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd

Building a StoryBrand: Clarify Your Message So Customers Will Listen

Building a StoryBrand: Clarify Your Message So Customers Will Listen

Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days

Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days

The Ultimate Sales Letter: Attract New Customers. Boost Your Sales.

The Ultimate Sales Letter: Attract New Customers. Boost Your Sales.

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine