What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
- Peter Millard, Portsmouth University
"This is just the text I was looking for to enable first year undergraduates to develop their critical understanding of the technologies they have embedded so completely in their lives."
- Chris Simpson, University College of St Mark & St John
This is more than just another book on Internet studies. Tracing the pervasive influence of 'digital culture' throughout contemporary life, this text integrates socio-economic understandings of the 'information society' with the cultural studies approach to production, use, and consumption of digital media and multimedia.
Refreshingly readable and packed with examples from profiling databases and mashups to cybersex and the truth about social networking, Understanding Digital Culture:
This is the perfect text for students looking for a full account of the information society, virtual cultures, sociology of the Internet and new media.
Country | USA |
Author | Vincent Miller |
Binding | Kindle Edition |
Edition | 1 |
EISBN | 9781446246481 |
Format | Kindle eBook |
Label | SAGE Publications Ltd |
Manufacturer | SAGE Publications Ltd |
NumberOfPages | 266 |
PublicationDate | 2011-02-09 |
Publisher | SAGE Publications Ltd |
ReleaseDate | 2012-08-15 |
Studio | SAGE Publications Ltd |