☰

Business & Money

Media & Communications

Understanding Media Economics

R 2,132

or 4 x payments of R533.00 with Payflex

Payflex

Availability: Currently in Stock

Delivery: 10-20 working days

Please be aware orders placed now will not arrive in time for Christmas, please check delivery times.

Understanding Media Economics
- Used Book in Good Condition
'This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate' - Paul MacDonald, Roehampton Institute

'This book is a very valuable contribution to the media economic literature' - Richard van der Wurff, Dept of Communication, University of Amsterdam

Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media.

The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy.

The Second Edition of Understanding Media Economics is has been fully updated, and offers a stimulating perspective on the contemporary media environment. This book remains an essential purchase for all students of the media and mass communication.
Country USA
Brand Sage Publications
Manufacturer SAGE Publications Ltd
Binding Paperback
ItemPartNumber Illustrated
ReleaseDate 2013-05-01
UnitCount 1
EANs 9781412930772

You might also like...

Media Today: Mass Communication in a Converging World

Media Today: Mass Communication in a Converging World

The Media Economy (Media Management and Economics Series)

The Media Economy (Media Management and Economics Series)

Information Doesn't Want to Be Free: Laws for the Internet Age

Information Doesn't Want to Be Free: Laws for the Internet Age

Resilience: Why Things Bounce Back

Resilience: Why Things Bounce Back

Applying Communication Theory for Professional Life: A Practical Introduction

Applying Communication Theory for Professional Life: A Practical Introduction

Information Doesn't Want to Be Free: Laws for the Internet Age

Information Doesn't Want to Be Free: Laws for the Internet Age

Streaming, Sharing, Stealing: Big Data and the Future of Entertainment (MIT Press)

Streaming, Sharing, Stealing: Big Data and the Future of Entertainment (MIT Press)

The Economics and Financing of Media Companies: Second Edition

The Economics and Financing of Media Companies: Second Edition