Thinking about a holiday gift for an aspiring filmmaker?
VIDEO RULES lays out the mechanics, chemistry, art, philosophy, neuroscience, and spirituality that go into shooting professional video.
Veteran cameraman and producer Dave Lent distills 40 years of accumulated know-how--shooting news, documentaries, sports, business and entertainment--into a set of six core principles. While Dave rarely met a camera he didn't like, he learned early and often that the power of video--to inform, entertain, and inspire--flows not from the camera, but from the craft. Composition, for example - the fine-tuning of a viewer's perceptions - ain't rocket science; it's brain surgery.
Whether you're an aspiring filmmaker, a seasoned professional, or the home/office paparazzi, VIDEO RULES will dramatically shorten your learning curve, showing you how to...
COMPOSE IRRESISTIBLE IMAGES HARNESS THE EMOTIONAL FORCE OF AUDIO GET INTERVIEW SUBJECTS TO SPEAK IN COMPLETE SENTENCES PREPARE FOR A WAR ZONE (and live to tell the story) GROW A BULLETPROOF CAREER
"This book will make everybody want to shoot." Amy Marash, veteran news and documentary camerawoman