The newest, and most timely, book from Dr. Marc Cooper and Dr. Mark Silberg on how to design and manage your practice in these rough and uncertain economic times. Written as a fable in the traditions of Blanchard, Johnson and Lencioni. "In today's economy, you just can't run your practice like you did in the past. In this fable for dentists, we present new and now fully tested practice management models and structures that enable a dental practice to succeed in these tough times."