In 2013, Veuve Clicquot partnered with Michelin-starred chef Joël Robuchon, securing its wines a spot as the guest of honor in each of his twenty-three restaurants. The following year, a collaboration with Ferrari brought the limited-edition Veuve Clicquot Maranello collection. The house has also been active in the sustainability movement, reducing emissions at the Hôtel du Marc, as well as introducing “Naturally Clicquot†eco-friendly packaging, made from the pulp of grapes harvested from the most prestigious hills of the Champagne region―a global first. Between tradition and jet set, excellence and attitude, over the years the house has perfected the way of life “à la Clicquot,†a life synonymous with fine, authentic products and classic culture.