WHAT'S THE BIG IDEA? (That Sell!)

R 1,500

or 4 x payments of R375.00 with Payflex

Availability: Currently in Stock

Delivery: 10-20 working days

WHAT'S THE BIG IDEA? (That Sell!)

Even if you don't realize it, Lois has probably affected your buying habits. From the man who created "I want my MTV," here are inside tips on creating great advertising and marketing techniques. In today's saturated media environment, Lois shows how to get your message heard, noticed, and remembered. Photographs throughout.
Country USA
Manufacturer Doubleday Business
Binding Hardcover
ItemPartNumber 20-11544
ReleaseDate 1991-09-01
UnitCount 1
EANs 9780385414869

You might also like...

Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois

George Lois: On His Creation of the Big Idea

Sellebrity: My Angling and Tangling With Famous People

It's Not How Good You Are, It's How Good You Want to Be: The world's best selling book

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

George Lois: The Esquire Covers