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We Are All Weird: The Rise of Tribes and the End of Normal

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We Are All Weird: The Rise of Tribes and the End of Normal

World of Warcrafters, LARPers, Settlers of Catan? Weird.

Beliebers, Swifties, Directioners? Weirder.

Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird.

Mets fans, Yankees fans, Bears fans? Definitely weird.

Face it. Weâ€™re all weird.

So why are companies still trying to build products for the masses?

Why are we still acting like the masses even exist?

Weird is the new normal. And only companies that figure that out have any chance of survival. This book shows you how.
Country USA
Brand Portfolio
Manufacturer Portfolio
Binding Hardcover
ItemPartNumber illustrations
Color White
ReleaseDate 2015-09-15
UnitCount 1
Format Illustrated
EANs 9781591848240

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Country	USA
Brand	Portfolio
Manufacturer	Portfolio
Binding	Hardcover
ItemPartNumber	illustrations
Color	White
ReleaseDate	2015-09-15
UnitCount	1
Format	Illustrated
EANs	9781591848240