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Business & Money

Webs of Influence: The Psychology of Online Persuasion

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Webs of Influence: The Psychology of Online Persuasion
- Used Book in Good Condition
As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online.

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At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click.

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In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success.

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Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level â‚¬â€œ with dazzling results.
Country USA
Brand Pearson
Manufacturer Ft Pr
Binding Paperback
ItemPartNumber YES7235388
UnitCount 1
EANs 9780273772958
ReleaseDate 0000-00-00

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