What Clients Really Want (And The S**t That Drives Them

What Clients Really Want (And The S**t That Drives Them Crazy): The Essential Insider's Guide for Advertising Agencies on How Account Management Can Create Great Client/Agency Relationships

What Clients Really Want (And The S**t That Drives Them Crazy) is the essential insiderâ€™s guide for advertising agencies on how account management can create great client/agency relationships. The first book on client/agency relationships to be written an ex-client, this book gives a true insiderâ€™s guide as to how account management can stop client/agency relationships from breaking down and take those relationships from good to great. In this step-by-step guide you will discover: â€¢ What simple actions you can take today to generate great relationships with your clients. â€¢ How to gain a deeper understanding of the pressures your clients face and why this is so important. â€¢ Practical day-to-day advice on how to master positive relationship building behaviours. â€¢ The strong re-occurring themes that cause client relationships to fall apart and how you can avoid them by applying; o The 9 essential behaviours to prevent damage to the client/agency relationship. o The 5 essential behaviours to take your client/agency relationships from good to great. "This will be gold dust for client-servicing professionalsâ€¦ it's a great reminder of what you need to do to build a brilliant relationship with your clients and how to be a true partner. Itâ€™s so important that you get to know them and care for their business and this book shows you what you need to do." Rick Kumar, Owner & Director, Moda Consult (Specialist Recruitment for Creative Agencies)
Country USA
Brand Lifestyles Press
Manufacturer Lifestyles Press
Binding Paperback
ItemPartNumber RKC2010995898
UnitCount 1
EANs 9780993543128
ReleaseDate 0000-00-00

Country	USA
Brand	Lifestyles Press
Manufacturer	Lifestyles Press
Binding	Paperback
ItemPartNumber	RKC2010995898
UnitCount	1
EANs	9780993543128
ReleaseDate	0000-00-00

What Clients Really Want (And The S**t That Drives Them Crazy): The Essential Insider's Guide for Advertising Agencies on How Account Management Can Create Great Client/Agency Relationships

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