Keeping Cool on the Hot Seat: Dealing Effectively with the Media in Times of Crisis
Nationally recognized communication coach and four-time Emmy Awardûwinning broadcaster Steve Adubato has been teaching, writing, and thinking about comm¡unication, leadership, and crisis communication for nearly two decades. In What Were They Thinking? Adubato examines twenty-two controversial and complex public relations and media mishaps, many of which were played out in public. Among cases and people discussed are:
Arranged in short chapters detailing each case individually, the book provides a brief history of the topics and answers the questions: Who got it right? Who got it wrong? What can the rest of us learn from them?
Country | USA |
Brand | Rutgers University Press |
Manufacturer | Rutgers University Press |
Binding | Hardcover |
ItemPartNumber | new-Nov09usbook-2017-c106545 |
UnitCount | 1 |
EANs | 9780813543611 |
ReleaseDate | 0000-00-00 |