Where East Eats West

Where East Eats West

â€œFrom sandwiches to nuclear power plants, Goodmanâ€™s in-the-trenches China experiences cover an unusually broad range and the advice he offers you comes unvarnished, unleavened, and unadulterated, just like he lived it. Anyone contemplating an adventure in the world of China business will learn an awful lot from him.â€
~Ted Plafker, 20 year China veteran, Economistâ€™s Beijing Correspondent, and author of Doing Business in China

â€œFinally! A China business book from the perspective of an entrepreneur.
Where East Eats West has got it all: the hard truth, humor and real insight into doing business in China as the little guy, and winning.â€
~Steve Chiu, 13 year China Veteran, Co-Founder, Zhaopin.com (Chinaâ€™s Monster.com)

In Where East Eats West: The Street-Smarts Guide to Business in China, Goodman uses his unparalleled China experience to boil down the China business basics into fun, easy-to-digest lessons and ready-to-serve actions so you can steer clear of making China-rookie mistakes. While many books have been written for the corporate executive or the bigwig with deep pockets, Where East Eats West is refreshing as itâ€™s written for the little guy who is on-the-ground and in-the-trenches.

Designed to be the ultimate plane book, Where East Eats West entertains the weathered China hand as much as it educates the China rookie through humorous, firsthand narratives that make the reader feel as if Goodman is sitting beside them, having a conversation.

Already part of the MBA curriculum for Boston College, Rutgers and Colorado State University and winning praise by China veterans, Where East Eats West is an easy and wonderfully informative read. This book is perfect for the entrepreneur with a burning desire to head across the ocean in search of fame and fortune, or for those who have just received orders to relocate to China for the â€˜opportunity of a lifetime,â€™ but have no idea what to expect. It is also an amusing companion for those already in China doing business and struggling to maintain faith in a vision (and the essential goodness of humankind) or even for those who have been doing business in China for a long time (three years or more) and simply need a good laugh and know that they are not alone.

Among its many pearls of wisdom, Where East Eats West prepares the China newbie for those first few infatuating weeks and equips them with how to avoid becoming delirious with â€˜China Feverâ€™ as well as how to cope when reality sets in. Then it provides just enough historical and cultural background about business in China to help you understand where theyâ€™re coming from when you donâ€™t see eye to eye which invariably happens.

Goodman openly shares his two most important rules to succeeding in the Chinese business market (and in another chapter) offers a friendly warning about the two most uncommon things in China â€“to preempt being caught off-guard. Where East Eats Westâ€™s down to earth advice will give your the tools to deal with such issues as Chinaâ€™s vast human resources, a.k.a. the enormous â€˜talent puddleâ€™, and offers everything you need to know about doing business in China, all wrapped up in a book so entertaining, you wonâ€™t be able to put it down.

ABOUT THE AUTHOR
Sam Goodman, Canadian serial entrepreneur started his first business at eleven. Moving to China in 1995, Goodman learned the language, built and sold the â€˜World-famous-in Chinaâ€™ chain of cafes, Beijing Sammies; was a Client Partner for the worldâ€™s largest executive recruitment firm and a successful negotiator in English and Chinese on the Westinghouse US-China $5.4 billion, nuclear power plant bid. When heâ€™s not working, heâ€™s rock climbing with his wife and daughter.
Country USA
Binding Kindle Edition
ReleaseDate 2009-05-25
Format Kindle eBook

Country	USA
Binding	Kindle Edition
ReleaseDate	2009-05-25
Format	Kindle eBook

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