☰

Business & Money

Who Killed Category Management

Not Available / Digital Item

Please be aware orders placed now will not arrive in time for Christmas, please check delivery times.

Who Killed Category Management

If you are in Retail, FMCG, Brand Marketing, Key Account Management, Sales or Manufacturing and want a job in 5 years time you should read this book today! Our world is about to crumble. Never before has a Tornado of destruction this large touched down in the retail sector. It you think e-tailing is changing the face of traditional shopper behaviour you haven't seen anything yet.

"Who Killed Category Management" is a sometimes funny and often challenging look at what success and failure looks like for satisfying tomorrows shoppers and consumers. It is what every Salesperson, Marketeer, and Retailer needs to know about â€¨Retail Shopper Management. It not only provides crucial insight into retailer manufacturer relationships it also adds value and highlights opportunities that can deliver a defensible strategy for success.

It is not a traditional desert dry business encyclopaedia. Instead it takes you on several journeys so it back and enjoy the ride.
Country USA
Author Mark Taylor
Binding Kindle Edition
Format Kindle eBook
IsAdultProduct
NumberOfPages 117
PublicationDate 2013-12-06
ReleaseDate 2013-12-06

You might also like...

Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs

Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs

Guide to Effective Retail Merchandise Management - A Step by Step Guide to Merchandising in a Retail Store

Guide to Effective Retail Merchandise Management - A Step by Step Guide to Merchandising in a Retail Store

Scoring Points: How Tesco Continues to Win Customer Loyalty

Scoring Points: How Tesco Continues to Win Customer Loyalty

Content That Converts: How to Build a Profitable and Predictable B2B Content Marketing Strategy

Content That Converts: How to Build a Profitable and Predictable B2B Content Marketing Strategy

Store Design and Visual Merchandising: Creating Store Space That Encourages Buying

Store Design and Visual Merchandising: Creating Store Space That Encourages Buying

Reengineering Retail: The Future of Selling in a Post-Digital World

Reengineering Retail: The Future of Selling in a Post-Digital World

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue (Business Books)

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue (Business Books)

The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change)

The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change)

Customer Experience 3.0: High-Profit Strategies in the Age of Techno Service

Customer Experience 3.0: High-Profit Strategies in the Age of Techno Service