☰

Why People Buy

R 1,995

or 4 x payments of R498.75 with Payflex

Availability: Currently in Stock

Delivery: 10-20 working days

Why People Buy

Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, dbeliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers, retain old ones, increase business, or convert customers from rivals, O'Shaughnessy explains all the major criteria that enter into consumer choices. Original and provocative, Why People Buy is "must" reading for anyone involved in selling or buying.
Country USA
Brand Oxford University Press, USA
Manufacturer Oxford University Press
Binding Paperback
UnitCount 1
EANs 9780195040876
ReleaseDate 0000-00-00

Customers who purchased this also purchased....

Seat Belt by AT,5/3/2 Point Adjustable for Baby Kid Safe Strap for Stroller High Chair (Include Shoulder Pads & Guarding Pad)

Seward Trunk Footlocker Trunk with Nickel Trim, Pink, 30-Inch (SWD7130-22)

WinCraft NFL New England Patriots Fiber Beach Towel, 9lb/30 x 60

Police Blue Lives Matter Thin Blue Line Black Soft Baby One Piece

Andoer Waterproof Sports Camera Camcorder Housing Case 30m with Bracket for Touch Screen GoPro Hero 4/3+/3

The Mentee's Guide: Making Mentoring Work for You

Topwon Baby Stroller/High Chair/Pushchair Breathable Cotton Cushion Liner Mat Pad Cover Protector (Blue)

OTS NHL New Jersey Devils Men's Raised Cuff Knit Cap, Team Color, One Size