☰

Why People Buy

R 3,190

or 4 x payments of R797.50 with Payflex

Availability: Currently in Stock

Delivery: 10-20 working days

Please be aware orders placed now will not arrive in time for Christmas, please check delivery times.

Why People Buy

Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, dbeliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers, retain old ones, increase business, or convert customers from rivals, O'Shaughnessy explains all the major criteria that enter into consumer choices. Original and provocative, Why People Buy is "must" reading for anyone involved in selling or buying.
Country USA
Brand OXFORD UNIVERSITY PRESS
Manufacturer Oxford University Press
Binding Paperback
ItemPartNumber 9780195040876
UnitCount 1
EANs 9780195040876
ReleaseDate 0000-00-00

You might also like...

How Customers Think: Essential Insights into the Mind of the Market

Positioning: The Battle for Your Mind

Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail (Marketing and Consumer Psychology Series)

Data Analysis: An Introduction (Quantitative Applications in the Social Sciences)

Marketing Research (8th Edition)

The Human Brand: How We Relate to People, Products, and Companies

Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

SPSS for Research Methods: A Basic Guide

Consumer Behavior