Why People Buy

Why People Buy

Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, dbeliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers, retain old ones, increase business, or convert customers from rivals, O'Shaughnessy explains all the major criteria that enter into consumer choices. Original and provocative, Why People Buy is "must" reading for anyone involved in selling or buying.
Country USA
Brand OXFORD UNIVERSITY PRESS
Manufacturer Oxford University Press
Binding Paperback
ItemPartNumber 9780195040876
UnitCount 1
EANs 9780195040876
ReleaseDate 0000-00-00

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