Wild Ride The History and Lore of Rodeo Joel Bernstein Wild Ride presents a fascinating history of rodeo from its rugged beginnings in Mexico to today's professional circuits. This book captures the mystique of the cowboy and his place in Western folklore, from the early days when groups of cowboys from neighboring ranches met to settle arguments over who was the best at performing ranching tasks to the multimillion-dollar prizes and endorsements awarded to today's professionals all over the world including Canada, Brazil, and Australia.