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Win Bigly: Persuasion in a World Where Facts Don't Matter

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Win Bigly: Persuasion in a World Where Facts Don't Matter

NEW YORK TIMESÂ BESTSELLER

TheÂ New York TimesÂ bestseller that explains one of the most important perceptual shifts in the history of humankind

Scott Adams was one of the earliest public figures to predict Donald Trumpâ€™s election. The mainstream media regarded Trump as a lucky clown, but Adams â€“ best known as â€œthe guy who createdÂ Dilbertâ€ -- recognized a level of persuasion you only see once in a generation. Weâ€™re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push.
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The point isnâ€™t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any settingâ€”the same ones Adams saw in Steve Jobs when he invested in Apple decades ago.Â Win BiglyÂ is a field guide for persuading others in any situationâ€”or resisting the tactics of emotional persuasion when theyâ€™re used on you.Â
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This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trumpâ€™s tactics with North Korea, the NFL protesters, Congress, and more.
Country USA
Brand Portfolio
Manufacturer Portfolio
Binding Paperback
ItemPartNumber 33213074
Color Black
ReleaseDate 2018-10-30
UnitCount 1
EANs 9780735219731

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