Win Bigly: Persuasion in a World Where Facts Don't Matter

Win Bigly: Persuasion in a World Where Facts Don't Matter

"If you watched the entire election cycle and concluded that Trump was nothing but a lucky clown, you missed one of the most important perceptual shifts in the history of humankind. I'll fix that for you in this book."
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Adams was one of the earliest public figures to predict Trumpâ€™s win, doing so a week after Nate Silver put Trumpâ€™s odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.
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Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. Weâ€™re hardwired to respond to emotion, not reason. We might listen to 10 percent of a speechâ€”a hand gesture here, a phrase thereâ€”and if the right buttons are pushed, we decide we agree with the speaker and invent reasons to justify that decision after the fact.
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The point isnâ€™t whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any settingâ€”the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:
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Â· Â If you need to convince people that something is important, make a claim thatâ€™s directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is and will remember the issue as high priority.
Â· Â Stop wasting time on elaborate presentation preparations. Inside, youâ€™ll learn which components of your messaging matter, and where you can wing it.
Â· Â Planting simple, sticky ideas (such as â€œCrooked Hillaryâ€) is more powerful than stating facts. Just find a phrase without previous baggage that grabs your audience at an emotional level.
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Adams offers nothing less than â€œaccess to the admin passwords to human beings.â€ This is a must read if you care about persuading others in any fieldâ€”or if you just want to resist the tactics of emotional persuasion when theyâ€™re used on you.

Country	USA
Author	Scott Adams
Binding	Kindle Edition
Brand	Portfolio
EISBN	9780735219724
Format	Kindle eBook
Label	Portfolio
Manufacturer	Portfolio
NumberOfPages	298
PublicationDate	2017-10-31
Publisher	Portfolio
ReleaseDate	2017-10-31
Studio	Portfolio

Win Bigly: Persuasion in a World Where Facts Don't Matter

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