Wine Marketing and Sales,Third Edition

Wine Marketing and Sales,Third Edition

The bestselling wine marketing book is fully revised and updated. New topics include social media marketing, sales and marketing metrics, complete regulatory compliance, website strategies and graphic design, brand strategies, demographic changes, and wine tourism. Written by three of the industryâ€™s most respected wine business professionals and educators, this book puts new and powerful tools into the hands of veteran brand managers, and the marketing knowledge within reach of the untrained winery owner.
Country USA
Brand Wine Appreciation Guild
Manufacturer Wine Appreciation Guild
Binding Hardcover
ReleaseDate 2019-06-17
UnitCount 1
EANs 9781935879442

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