Wisk deep clean free and pure is a liquid laundry detergent specially formulated without dyes or perfumes to be gentle on skin but tough on hidden body oils and sweat. With no perfumes or dyes, this detergent is great for those with sensitive skin or allergies. The average wash load has 20 times more hidden body oils and sweat than visible stains. The formula of wisk deep clean contains a patented blend of micro-cleaners that seek out and attack the #1 soil issue in your laundry - hidden body oils and sweat that can get trapped deep inside the fiber of your clothes. Switch to wisk to get a deep down clean.