☰

Words That Work: It's Not What You Say, It's What People Hear

R 774

or 4 x payments of R193.50 with Payflex

Payflex

Availability: Currently in Stock

Delivery: 10-20 working days

Words That Work: It's Not What You Say, It's What People Hear

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country

In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential.

Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness."

If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Country USA
Brand Hachette
Manufacturer Hachette Books
Binding Paperback
ItemPartNumber YES2771796
ReleaseDate 2008-08-05
UnitCount 1
EANs 9781401309299

You might also like...

The All New Don't Think of an Elephant!: Know Your Values and Frame the Debate

The All New Don't Think of an Elephant!: Know Your Values and Frame the Debate

The Political Brain: The Role of Emotion in Deciding the Fate of the Nation

The Political Brain: The Role of Emotion in Deciding the Fate of the Nation

Metaphors We Live By

Metaphors We Live By

Accidental Genius: Revolutionize Your Thinking Through Private Writing

Accidental Genius: Revolutionize Your Thinking Through Private Writing

Writing That Works; How to Communicate Effectively In Business

Writing That Works; How to Communicate Effectively In Business

The Little Blue Book: The Essential Guide to Thinking and Talking Democratic

The Little Blue Book: The Essential Guide to Thinking and Talking Democratic

Doublespeak: From Revenue Enhancement to Terminal Living : How Government, Business, Advertisers, and Others Use Language to Deceive You

Doublespeak: From Revenue Enhancement to Terminal Living : How Government, Business, Advertisers, and Others Use Language to Deceive You

Finite and Infinite Games

Finite and Infinite Games

Doublespeak (Rebel Reads)

Doublespeak (Rebel Reads)