Global Marketing (8th Edition)
Understanding, planning for, and thriving in the global business environment
Business leaders face a global environment that is increasingly complex and treacherous. Written by the managing director of A.T. Kearney's prestigious Global Policy Institute, World Out of Balance draws upon the insights of an elite group of business leaders, academics, and government officials from around the world, focusing on the five factors that are shaping tomorrow's business environment:
With intelligence and insight, World Out of Balance provides executives, consultants, and business thinkers with the high caliber of information and insight you need to plan for, rather than react to, important emerging trends shaping the global business environment. Author Paul Laudicina offers compelling snapshots of key trends and how they may evolve in the years ahead--and provides practical scenarios and expert guidelines to help you prepare your organizations to meet these challenges and profit by them.
Country | USA |
Author | Paul Laudicina |
Binding | Hardcover |
Brand | Laudicina, Paul A. |
EAN | 9780071439183 |
Edition | 1 |
ISBN | 0071439188 |
Label | McGraw-Hill Education |
Manufacturer | McGraw-Hill Education |
MPN | 9780071439183 |
NumberOfItems | 1 |
NumberOfPages | 256 |
PartNumber | 9780071439183 |
PublicationDate | 2004-12-21 |
Publisher | McGraw-Hill Education |
Studio | McGraw-Hill Education |
ReleaseDate | 0000-00-00 |