A well-written screenplay is the single most important ingredient in making a successful motion picture or television show. Alan Armer mixes time-honored theory with down-to-earth practical advice, giving beginning and advanced students the benefits of his experiences in both the entertainment industry and the college classroom. He balances professional screenwriting methods with techniques that explain and clarify those methods for students. What truly makes this text vital is his knack for tapping the creative spirit of aspiring screenwriters to become competent writers who can deliver fresh stories that "glow in the dark." Essential topics include organization and structure, conflict, dimensional characters, dialog, subtext, comedy, the profession, among others. Candid, personal discussion by top industry professionals; examples, anecdotes, and scenes from popular films; and challenging screenwriting projects illuminate the realities of successful screenwriting.