Advertising & the Business of Brands

Advertising & the Business of Brands
- Used Book in Good Condition
Twelve of the top professors in ad education team up to create an up-to-date introduction to the fast-changing worlds of advertising and marketing. If you want to learn how the ad business really works and where you can get started, this book is worth reading.

From the Introduction all the way through â€œYou and Your Career.â€ Want to know more? Visit the Study Hall at adbuzz.com and try the Practice Tests.
Country USA
Brand Routledge
Manufacturer Routledge
Binding Paperback
UnitCount 1
EANs 9781887229388
ReleaseDate 0000-00-00

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