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Business & Money

Marketing & Sales

Advertising: Principles & Practice

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Advertising: Principles & Practice

Moriarty teaches students about effective marketing.

The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation.

For advertising professionals and business students concentrating in marketing or advertising.
Country USA
Brand Pearson
Manufacturer Pearson College Div
Binding Hardcover
UnitCount 1
EANs 9780132224154
ReleaseDate 0000-00-00

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