Consumer Behavior
Advertising and Promotion: An Integrated Marketing Communications Perspective, 10th Edition
Consumer Behavior: Buying, Having, and Being (11th Edition)
Consumer Behavior: Building Marketing Strategy
Retail Management: A Strategic Approach (12th Edition)
Selling Today: Partnering to Create Value (13th Edition)
Consumer Behavior: Building Marketing Strategy, 12th Edition
International Marketing
Managing Customer Relationships: A Strategic Framework
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond