Mass Media Research: An Introduction
Truth, Lies, and Advertising: The Art of Account Planning
Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
The Practical Pocket Guide to Account Planning
The 22 Immutable Laws of Branding
MGMT: Principles of Management (Book and Coursemate Access Card)
Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns (Routledge Communication Series)
Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
Persuasion: Psychological Insights and Perspectives