Advertising Account Planning: Planning and Managing an IMC

Advertising Account Planning: Planning and Managing an IMC Campaign
- Used Book in Good Condition
Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression
Country USA
Brand Routledge
Manufacturer Routledge
Binding Paperback
UnitCount 1
EANs 9780765625649
ReleaseDate 0000-00-00

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Advertising Account Planning: Planning and Managing an IMC Campaign