The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition
How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World
Brand Thinking and Other Noble Pursuits
Branding: In Five and a Half Steps
Draplin Design Co.: Pretty Much Everything
Thinking with Type, 2nd revised and expanded edition: A Critical Guide for Designers, Writers, Editors, & Students
Logo Modernism (English, French and German Edition)
The Idea Writers: Copywriting in a New Media and Marketing Era
Archetypes in Branding: A Toolkit for Creatives and Strategists