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Advertising Campaign Strategy: A Guide to Marketing Communication Plans

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Advertising Campaign Strategy: A Guide to Marketing Communication Plans

How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succed in the class now and get your project chosen in the future.

Country	USA
Author	Donald Parente
Binding	Paperback
Brand	Brand: Cengage Learning
EAN	9780324322712
Edition	4
Feature	Used Book in Good Condition
ISBN	0324322712
Label	Cengage Learning
Manufacturer	Cengage Learning
NumberOfItems	1
NumberOfPages	432
PublicationDate	2005-09-13
Publisher	Cengage Learning
ReleaseDate	2005-09-13
Studio	Cengage Learning

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