Advertising Campaign Strategy: A Guide to Marketing

Advertising Campaign Strategy: A Guide to Marketing Communication Plans

How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succeed in the class now and get your project chosen in the future.
Country USA
Brand Cengage Learning
Manufacturer Cengage Learning
Binding Paperback
ItemPartNumber 43171-303082
UnitCount 1
EANs 9781133434801
ReleaseDate 0000-00-00

Advertising Campaign Strategy: A Guide to Marketing Communication Plans