Advertising Media Workbook and Sourcebook
The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions.
Full of current brand examples, the book is a "must-read" for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down-to-earth approach, and real-world business examples.
Several new chapters have been added to the fourth edition, including:
An online instructor's manual with PowerPoint slides and sample test questions is available to adopters.
Country | USA |
Brand | Routledge |
Manufacturer | Routledge |
Binding | Paperback |
ItemPartNumber | 53 black & white tables, 33 black & whit |
Model | 53 black & white tables, 33 black & whit |
ReleaseDate | 2015-04-12 |
UnitCount | 1 |
EANs | 9780765640901 |